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SEO Company Oracle Digital releases improved products and
services to help strengthen the SEO campaigns of clients and customers after
the release of Google Panda Update 3.8.
Perth, Western Australia (PRWEB) July 03, 2012
Oracle Digital, an established Perth digital marketing
company, has strengthened its set of products and services in order to help
clients keep abreast with the changes taking place over the online world.
This modification of services from the company was in
response to rumours from observers and experts that Google has recently
refreshed its Panda algorithm – which may affect the sites of numerous online
businesses immediately. The last Google update was released on June 8.
Consequently, on June 25 - Google confirmed that it was releasing its Google
Panda 3.8.
The latest refresh has baffled many considering that
their algorithm changes only took place once a month - unlike with the Panda
3.8, which was already the second for the month. But Google explained that this
latest version is not, strictly speaking, an algorithm change. It then
explained that the purpose was mainly to capture websites that needed to adjust
with Panda modifications and also to release those that have
complied accordingly.
With this statement, analysts believe that there is a big
chance that website owners might be experiencing some fluctuations and changes
in their Analytics reports and in their SERPs – which is why they are
suggesting that the necessary changes and adjustments be done in order to avoid
any of these untoward consequences.
According to established SEO professionals, there are
numerous ways where one can use the new algorithm to its advantage, explaining
that Google Panda was set out to be a tool to ensure
quality of content, thereby serving as a filter to ferret out low-quality
contents, links and other inefficient methods.
In addition, experts suggest that site owners must remove
low quality site content and start creating content that is unique, original
and deviate from making any duplicate content that is already present all over
the Internet. Keyword spamming and having excessive ads are also considered as
strategies that may result to a site or post being considered as low-quality.
In effect, industry analysts and experts believe that
every site must aim to be an authority in order to become more successful in
the niche or field that they are catering to. But, they must be able to use the
proper strategies and procedures in order to generate authority.
James
Corby, Business Development Director of Oracle Digital, shares his expert
opinion regarding the matter. He said, “There is really no need to be afraid of
any of the Google algorithm changes taking place, as long as you are using
holistic techniques in your online efforts. You just have to remember that all
that Google wants is quality and not necessarily quantity - if you are prepared
to roll up your sleeves and contribute regularly to your industry online, then
success will follow quickly after. Gone are the days of dodgy, surface level
tactics to deliver online marketing success.”
Source:- http://www.sfgate.com/
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